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SEMPO Chennai Meetup 2013 on 29th August 2013 between 9 AM to 5 PM at Academy Auditorium, Cognizant Technology Solutions, #5/535, Old Mahabalipuram Road, Okkiam -Thoraipakkam, Chennai 600096. August 23, 2013

SEMPO Chennai Meetup 2013

SEMPO India is organizing a day long event aimed at bringing together the best minds from the Digital Marketing space to talk about digital advertising, including optimization and marketing issues. SEMPO Chennai Meetup will feature a few technical sessions and a panel discussion. This event aims to explore the present state and evolution of Digital Marketing and Optimization.

Date: 29th August 2013
Time: 9 AM to 5 PM
Venue: Academy Auditorium, Cognizant Technology Solutions, #5/535, Old Mahabalipuram Road, Okkiam -Thoraipakkam, Chennai 600096
Fee: Rs. 800/-



29-Aug Topic
08:30 – 09:00 Register, Grab a Coffee & Mingle
09:00 – 09:30 Welcome Address
09:30 – 10:10 Digital Analytics Trends 2013 & Beyond
10:10 – 10:50 Changing Landscape of Search and Links – Actionable Tips to Do SEO in 2013 and beyond
10:50 – 11:05 COFFEE BREAK
11:05 – 11:45 Social Media… beyond just marketing
11:45 – 12:20 Brand building through Digital
12:20 – 12:55 Adobe Media Optimizer for Search
12:55 – 14:00 LUNCH BREAK
14:00 – 15:00 Digital Marketing Unconference
15:00 – 15:30 Digital Marketing in a social-mobile world!
15:30 – 15:45 TEA BREAK
15:45 – 16:15 How to Save 16% of your B2B Campaign Budget using Keyword Personas?
16:15 – 16:45 Social Signals & Search
16:45 – 17:15 Connecting real life to search ranking factors
17:15 – 17:30 CLOSING


About SEMPO:

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.

SEMPO India Chapter was launched in March 2007, and was established to provide localized Search Engine Marketing information and services to the world’s fourth largest Internet population. The group meets monthly and is participating in SEMPO’s global blog, local SEM events, and organizing networking events . All local and non-local SEMPO members are welcome to join and actively participate in SEMPO India activities.

SEMPO’s activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission. To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO’s research studies help to quantify the value of Search Marketing and track the industry trends.


SearchCamp 2009 August 19, 2009

Filed under: Chennai,SearchCamp,,SearchCamp2009 — Margo Neem @ 5:40 PM
Tags: ,

I was quite a busy during these months and could not made any post for some reasons. Infact, I have saved the below mention post on 26-02-2009 but could not post it. So kindly bear with me.

In the coming months, I will try to make post regularly.

Have a nice day.

Event Title: – A 2 Day Unconference on Search Engine Marketing, Paid Campaign (PPC, Display Ads)
Event Type: Unconference
Date: 28th Feb, March 1st, 2009 (2 days of Hot Chennai)
Registration Time: 8 Am to 9 am
Event Time: 9 am to 5 pm
Location: Tidle Park, Chennai.
Organised by: The Knowledge Foundation
Sponsored by: Not Available
Email: Not Available
Tel.: Not Available
Event Detail: Kindly Visit website for more detail
Registration Fees: INR 500 (Assume it’s Free since you gonna get worth INR 10000)

Important Information to Reach There:
1. Auto/ City Taxi From Chennai Central
2. Bus Stop outside the Chennai Central and ask for Tiruvanmayur Bus Stop, Get down there and ask to localite. Need to walk around 300 meters to reach tidle park. If get in trouble, catch (call) the knowledge foundation team. (keep the mobile number handy of knowledge foundation team). You will get somewhere if you have reach to them and hope you will get it.
3. By Plane: Facilty currently not available from chennai central to Tidle Park. Hope will be soon.


My First Negative Feedback about February 26, 2009

Negative Feedback about

I really wonder why so called, India’s First & Biggest Search Marketing Conference (Unconference) website goes down, even the day or two before being the event happening. I like the SearchCamp event but in SearchCamp2007, the same thing happened, specially 1 or 2 days before the event being held. I really do not know how many of us have noticed it. Some times I feel about politics going behind the camp which we are not able to see. It’s just my personal opinion and sixth sense. It may not be correct.

I also noticed that after few months of the searchcamp2007 event held, website goes down and before few months of searchcamp2009 the site goes up but it’s god grace that mailing list works fine during the years and we are able to connect at least to each other. In between what’s happening. I am not sure. What is motive behind it. Is there any game playing behind it or motive is to gain personal popularity instead of team work.

I am quite sure that my browser loads all the other websites even the top alexa ranking holder works fine in my web browser. Then why the website of highly respected search marketers website goes down whose real target is to bring traffic to serve their audience.

What here is even supporter, blogger send industry relevant traffics to website but the website is not able to convert them since the site is not in the position to respond them or give them proper information when it’s in down situation.

I am not compaining about the event & about knowledge foundation since I know that we other are just like audience meeting their for only two days but real hard work is done by The Knowledge Foundation. Who knows how much days and night they have involved to make this event successful but I really want that it should not happen again since we as search marketer must be more careful about the site and it’s conversion. Web visitor must not be return back and dissatisfied.

I have noticed the down website at least 20 times between 2007 & 2009. Some times after 20-30 minutes,its works fine. I am really fade up with this type of visibility and hence could not stop myself to post on my blog even though my blog is more related to the technology, business events happening in india but it’s some thing which is negative post about event visibilty, not about the event since I feel that it is my own event I need to make it much improved in coming years. Any body can assume it my feedback to improve. I have never written any negative about the visibility of event happening around. I thought first not to write the post but it’s need of the time and we all must rectify it.

Looking for solution for this and hope it should be a discussion point while SearchCamp2009 whether I raise this question in SearchCamp or not. Does it hosting problem or any other and if yes, rectify it but as it seems it is not hosting problem since we are getting a page showing site under maintenance so hosting is well.

I admit, your view may be different about it, hence, Looking for you comments, views about it.


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