Google Analytics, Web Analytics: Searching is easy, provided you know what to search for! August 24, 2013

Google Analytics, Web Analytics: Searching is easy, provided you know what to search for!

Date:    Not Decided

Venue:    Not Decided

** Web Analytics **

Details:

Once you can “identify what matter the most”, searching through heaps of data becomes a breeze.

Most people get wrongly started with the tool, thinking it will solve the data analytic problem. Only later to realize they are flooded with data & soon quit the data mining game.

Before one explores data analytic tool, let’s set foundation framework on what to look for –

This includes..

Let’s explore the skill using game-storming principles – forming team and then building the ship as per journey you decide to take ( in other words, online campaign )

1: Aligning your metric with your business goal

2: What your executive dashboard should look like

3: Which metric most people booast and why you should not bother

4: What should you measure? Primary metrics & Secondary Metrics.

5: Setting up your value of goal – Setting up micro conversion and macro conversion

6: 80 20 rule, where should you put your maximum effort?

7:Defining the funnel of your marketing – measurement

8:-Benchmarking your metrics for performance tracking

If you reached till here, yes, its free.

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SEMPO Chennai Meetup 2013 on 29th August 2013 between 9 AM to 5 PM at Academy Auditorium, Cognizant Technology Solutions, #5/535, Old Mahabalipuram Road, Okkiam -Thoraipakkam, Chennai 600096. August 23, 2013

SEMPO Chennai Meetup 2013

SEMPO India is organizing a day long event aimed at bringing together the best minds from the Digital Marketing space to talk about digital advertising, including optimization and marketing issues. SEMPO Chennai Meetup will feature a few technical sessions and a panel discussion. This event aims to explore the present state and evolution of Digital Marketing and Optimization.

Date:	29th August 2013
Time:	9 AM to 5 PM
Venue:	Academy Auditorium, Cognizant Technology Solutions, #5/535, Old Mahabalipuram Road, Okkiam -Thoraipakkam, Chennai 600096
Fee:	Rs. 800/-
Registration:	http://sempo.in/chennai2013/register/

 

Agenda:

29-Aug	Topic
08:30 – 09:00	Register, Grab a Coffee & Mingle
09:00 – 09:30	Welcome Address
09:30 – 10:10	Digital Analytics Trends 2013 & Beyond
10:10 – 10:50	Changing Landscape of Search and Links – Actionable Tips to Do SEO in 2013 and beyond
10:50 – 11:05	COFFEE BREAK
11:05 – 11:45	Social Media… beyond just marketing
11:45 – 12:20	Brand building through Digital
12:20 – 12:55	Adobe Media Optimizer for Search
12:55 – 14:00	LUNCH BREAK
14:00 – 15:00	Digital Marketing Unconference
15:00 – 15:30	Digital Marketing in a social-mobile world!
15:30 – 15:45	TEA BREAK
15:45 – 16:15	How to Save 16% of your B2B Campaign Budget using Keyword Personas?
16:15 – 16:45	Social Signals & Search
16:45 – 17:15	Connecting real life to search ranking factors
17:15 – 17:30	CLOSING

 

About SEMPO:

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.

SEMPO India Chapter was launched in March 2007, and was established to provide localized Search Engine Marketing information and services to the world’s fourth largest Internet population. The group meets monthly and is participating in SEMPO’s global blog, local SEM events, and organizing networking events . All local and non-local SEMPO members are welcome to join and actively participate in SEMPO India activities.

SEMPO’s activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission. To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO’s research studies help to quantify the value of Search Marketing and track the industry trends.