Google Analytics, Web Analytics: Searching is easy, provided you know what to search for!
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** Web Analytics **
Once you can “identify what matter the most”, searching through heaps of data becomes a breeze.
Most people get wrongly started with the tool, thinking it will solve the data analytic problem. Only later to realize they are flooded with data & soon quit the data mining game.
Before one explores data analytic tool, let’s set foundation framework on what to look for –
Let’s explore the skill using game-storming principles – forming team and then building the ship as per journey you decide to take ( in other words, online campaign )
1: Aligning your metric with your business goal
2: What your executive dashboard should look like
3: Which metric most people booast and why you should not bother
4: What should you measure? Primary metrics & Secondary Metrics.
5: Setting up your value of goal – Setting up micro conversion and macro conversion
6: 80 20 rule, where should you put your maximum effort?
7:Defining the funnel of your marketing – measurement
8:-Benchmarking your metrics for performance tracking
If you reached till here, yes, its free.