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Google Analytics, Web Analytics: Searching is easy, provided you know what to search for! August 24, 2013


Google Analytics, Web Analytics: Searching is easy, provided you know what to search for!

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** Web Analytics **

Details:

Once you can “identify what matter the most”, searching through heaps of data becomes a breeze.

Most people get wrongly started with the tool, thinking it will solve the data analytic problem. Only later to realize they are flooded with data & soon quit the data mining game.

Before one explores data analytic tool, let’s set foundation framework on what to look for –

This includes..

Let’s explore the skill using game-storming principles – forming team and then building the ship as per journey you decide to take ( in other words, online campaign )

1: Aligning your metric with your business goal

2: What your executive dashboard should look like

3: Which metric most people booast and why you should not bother

4: What should you measure? Primary metrics & Secondary Metrics.

5: Setting up your value of goal – Setting up micro conversion and macro conversion

6: 80 20 rule, where should you put your maximum effort?

7:Defining the funnel of your marketing – measurement

8:-Benchmarking your metrics for performance tracking

If you reached till here, yes, its free.

 

 
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