SEMPO Chennai Meetup 2013
SEMPO India is organizing a day long event aimed at bringing together the best minds from the Digital Marketing space to talk about digital advertising, including optimization and marketing issues. SEMPO Chennai Meetup will feature a few technical sessions and a panel discussion. This event aims to explore the present state and evolution of Digital Marketing and Optimization.
|Date:||29th August 2013|
|Time:||9 AM to 5 PM|
|Venue:||Academy Auditorium, Cognizant Technology Solutions, #5/535, Old Mahabalipuram Road, Okkiam -Thoraipakkam, Chennai 600096|
|08:30 – 09:00||Register, Grab a Coffee & Mingle|
|09:00 – 09:30||Welcome Address|
|09:30 – 10:10||Digital Analytics Trends 2013 & Beyond|
|10:10 – 10:50||Changing Landscape of Search and Links – Actionable Tips to Do SEO in 2013 and beyond|
|10:50 – 11:05||COFFEE BREAK|
|11:05 – 11:45||Social Media… beyond just marketing|
|11:45 – 12:20||Brand building through Digital|
|12:20 – 12:55||Adobe Media Optimizer for Search|
|12:55 – 14:00||LUNCH BREAK|
|14:00 – 15:00||Digital Marketing Unconference|
|15:00 – 15:30||Digital Marketing in a social-mobile world!|
|15:30 – 15:45||TEA BREAK|
|15:45 – 16:15||How to Save 16% of your B2B Campaign Budget using Keyword Personas?|
|16:15 – 16:45||Social Signals & Search|
|16:45 – 17:15||Connecting real life to search ranking factors|
|17:15 – 17:30||CLOSING|
SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.
SEMPO India Chapter was launched in March 2007, and was established to provide localized Search Engine Marketing information and services to the world’s fourth largest Internet population. The group meets monthly and is participating in SEMPO’s global blog, local SEM events, and organizing networking events . All local and non-local SEMPO members are welcome to join and actively participate in SEMPO India activities.
SEMPO’s activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission. To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO’s research studies help to quantify the value of Search Marketing and track the industry trends.