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The Conference on Digital Marketing, Leela Palace, Bangalore – 9th September September 3, 2008


The Conference on Digital Marketing, Leela Palace, Bangalore – 9th September

Delegate Fees : INR 5000 + Taxes
Discount : 10% – 2 to 4 Delegates
Discount : 20% – 5 and more delegates

Rs. 500 Off on Online Registration.

Agenda:

0900-0930 hrs Registrations And Coffee
0930-1055 hrs Panel D iscussion 1: “ Analog vs. Digital: Where to Spend Marketing Budgets Now, and Why”

Sellers of traditional media tout that media such as broadcast TV allows advertisers unrivaled impact and reach, attributes that become even more valuable as media fragments. Sellers of digital media counter that pinpoint targeting and ever-improving analytics make spending more in digital the right choice.

1100-1235 hrs PANEL DISCUSSION 2: NEW MEDIA TOOLS

The Internet was just the beginning; these days media planners are faced with a plethora of new digitally-derived media forms from podcasts to blogs, social networking to SMS, all of which need to be evaluated to see if they might meet clients needs. But how to go about it? Our panelists will help you figure that out.
1235-1330 hrs Lunch
1330-1505 hrs PANEL DISCUSSION 3: “HOW TO FIGHT WEB-WARINESS AND EMERGE AS A WINNER”

Convincing a company to spend more money in digital media is one challenge; to get it to use new media forms to break creative ground is an even bigger one. But there are those who have done it, and on this panel, we’ll hear from them—three gutsy clients who innovated not just in the media they’ve used, but in the work they’ve produced for them.
1505-1520 hrs Tea/Coffee Break
1520-1655 hrs PANEL DISCUSSION 4: THE BLENDED SEARCH REVOLUTION

The first generation of search engines ranked pages based on the content of those pages alone — the words on the page. The second generation increased relevancy by analyzing links. The third generation, Search 3.0, is upon us now in full force. Today’s search engines automatically blending in results from specialized or “vertical” search engines such as video search or local search. This session looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success.

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